The Garte company from the vicinity of Poznań will celebrate its 20th anniversary next year. Over the years, from a small few, I have become a contractor for works in a demanding function and a large-scale landscape architecture company. The round anniversary is a time of summaries and analyses, it initiated a natural process of creating a new company strategy. It forced the introduction of a change in the way of communication - inside the organization, on the line of the organization - the client and in public space.
Based on the conducted analyzes and research, with the support of marketing communication specialists, the Garte team began work on creating a new visual identification system that would allow the recipients to communicate the message carried by the company's mission.
THE EARTH IS OURS
Nowadays, this simple statement has taken on a new dimension. The awareness that everyone has an impact on the fate of the planet is growing dynamically. Improving the quality of life, while respecting nature, is Garte's most important mission.
Therefore, the purpose of changing the identification system was to create a coherent, clear set of contexts that would respond to the needs of recipients for whom the fate of the Earth is not indifferent. The new brand image was created in the process of revolutionary evolution. The existing communication system naturally transformed into a new one, giving the recipients the possibility of a wider field of interpretation than before.
Garte is a contractor of green areas for cities, for residents, for business and for nature itself - the latter segment of activity has been distinguished to emphasize the importance of investments with the greatest impact on the natural environment. The company creates NATURALLY GOOD PLACES where everyone will fulfill the original need to be part of nature. The new strategy also strengthens and adds new value to the company's workforce - Garte offers PAID CONTACT WITH NATURE - indicating the benefits of working in the horticultural industry.